ASPIRE e-newsletter is one of the many free marketing resources available to you from ASI.
This month, ASI Marketing is featuring two great tools -- a Presentation and a Sales Sheet -- that you may personalize with your logo and company information. Featuring the results of ground-breaking ad specialties market research
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commissioned by ASI, these tools are ideal for you to share the power of promotional products with clients and prospects -- at a BNI or Chamber meeting,
client appointment, or anywhere else you'd like to promote your business!
Look for future ASPIRE issues in your inbox every month. If there’s a topic you’d like to learn more about, please feel free to click on the “Contact Marketing” link above.
Best of luck,
ASI Marketing |
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Share the Power of Promotional Products with your Clients and Prospects
Click here to download end-buyer sales sheet and powerpoint.
ASI commissioned the 2008 Advertising Impressions Study to understand how advertising specialties influence end-users’ purchasing decisions, determine the number of impressions of popular advertising specialties, and analyze |
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the Cost Per Impression (CPI) of advertising specialties compared with other popular advertising media.
ASI Marketing has created special tools for
you to personalize and share this research with your clients and prospects. Click here to access these tools.
The comprehensive study was completed by a team of interviewers who surveyed travelers in 4 metropolitan cities. Respondents were asked if they had received any advertising specialties in the last 12 months and the majority were businesspeople over age 21. Among key findings, results indicate that: |
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84% of people remember the advertiser on a product they receive. |
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42% have a more favorable impression of an advertiser after receiving an advertising specialty. |
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The average cost-per-impression of an advertising specialty item is $0.004, making it less expensive per impression than nearly any other media |
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| For all results of the 2008 Advertising Impressions Study from ASI, visit www.asicentral.com/study. |
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Tip of the Month: 5 inexpensive
ways to build up your prospect list |
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Attend local/ regional business tradeshows. Note what promotional products the companies have in their booth, find out who was in charge of purchasing them, and get their contact information. |
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Join the best business organizations in your area. Attend all networking events. |
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Read the business news in your regional paper every day. Note acquisitions, success stories, new hires, new funding. |
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Join Internet-based business and industry groups/ forums and position yourself as a branding expert. |
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Write articles about the best uses of new/ innovative ad specialty items in local papers or trade journals – be sure to have them include your contact info and website. |
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