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May 13, 2024
Chris Ruvo
Dear readers,

Just when you thought you knew of all the different scams to be wary of, there’s another type growing in frequency: Con artists are targeting eager job seekers, posing as hiring companies to steal money and/or personal information from unwitting applicants. A company in the print/promo industry has been impacted recently, and ASI Media’s Chris Ruvo has all the details.

In other news, a retailer has recalled about 8,500 pinwheels due to a children’s safety hazard; Top 40 supplier Cap America (asi/43792) has a new national sales manager; and Top 40 supplier SnugZ USA (asi/88060) now offers a custom accessory recently featured on ‘Shark Tank.’

Sara Lavenduski
Executive Editor, ASI Media Digital Content
scam alert

Fraudsters are posing as the distributor of print/promo solutions, extending fake employment offers that aim to steal victims’ money and personal information. Authorities say it’s an increasingly common con.

Retailer Cotton On distributed the pinwheels as a free giveaway in its stores, authorities said.

The Top 40 firm said Newman will be spearheading growth efforts in its sporting goods division.

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From the gym to the great outdoors, they’ll prove useful and fashionable in any environment.

The Illinois-based business was recognized in the awards from Innovation in Business Magazine.

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Start presenting ideas to clients for campaigns centered on August observances.

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The beachy teen retailer looked to the sport – which is exploding in popularity with Gen Z – for its latest merch collaboration.

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A sublimated linen pillowcase and a virtually indestructible notebook are a couple of the innovative items featured by new ASI suppliers.

custom slides
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HYPD Slydr Pro shoes feature hook-and-loop straps, allowing the wearer to easily change up designs.


BAMKO (asi/131431), a Top 40 distributor, announces that Lisa Stewart, SVP of product development and quality assurance at High Performance Identity (HPI) Powered by BAMKO, has been named chair of the Network Association of Uniform Manufacturers and Distributors (NAUMD). She’s the first woman and the first HPI employee to hold the position. “Everyone is thrilled to see Lisa recognized for her exceptional talents and contributions,” says Jake Himelstein, president of BAMKO and a member of the Counselor Power 50.

Visit ASI Central for more industry news.

It’s time to recognize the creative and effective use of promotional products with Counselor magazine’s Promo Campaign Awards. We want to hear about your company’s top campaigns that used unique products, generated incredible results or got everyone talking. To nominate your company’s successful promo campaigns, fill in the details here.

Nominations are being accepted for the following categories:

  • Distributor Self-Promotion
  • Distributor Client Promotion
  • Supplier Self-Promotion
  • Best Use of Video by a Distributor or Supplier 
  • Best Sustainability-Driven Campaign by a Distributor or Supplier

Email Managing Editor Joan Chaykin at jchaykin@asicentral.com with supplemental materials or questions. The deadline is May 24, 2024.

Our program offers interns a unique opportunity to immerse themselves in the dynamic world of promo products with cutting-edge technology and invaluable industry-specific training. With free access to ESP, the #1 platform in the industry, interns can explore and engage with the latest product trends and innovations firsthand. Interns will also receive mentorship from established professionals, gaining hands-on experience and networking opportunities. The benefits of enrolling don’t stop there – learn more about the program and enroll your intern today.

ASIuniversity.com, your source for exclusive industry education, has launched an updated design that makes it easy to quickly find the training you need. Click on the title below or browse each section for webinars to boost your social media skills, increase your sales, master decorating techniques and more.

(Be sure to download the accompanying Workbook.)

Please reach out to Kerry Boderman, ASI Education Director, with any questions you may have: kboderman@asicentral.com.

ASI Show Chicago
ASI Show

Final Stop in 2024! ASI SHOW Chicago!

ASI Shows are the industry’s premier events, offering distributors innovative business solutions, in-person product sourcing, award-winning education and one-of-a-kind networking opportunities. There’s a reason why 90% of our show attendees choose ASI Show over other industry events.

The industry’s final large-scale trade show of the year, ASI Show Chicago, July 23-25, 2024, is your last opportunity to find the ideas and sales tools that’ll drive your Q3 & Q4 business. Enjoy two motivating days full of fun and inspiration, and an exhibit hall filled with the industry’s top suppliers to create the essential relationships your business depends on. Register today.

ASI acquired a promo-focused events and media portfolio from PRINTING United Alliance to deliver even more events, expert education, resources and opportunities to ASI Members.
Find out more.
Featuring user-friendly navigation, customization options and more robust SEO, ASI’s ESP+ Websites help distributors drive more traffic and online sales.
Find out more.
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