Banner ads are great for expanding your brand’s presence in ESP® , but when it comes to creating an engaging ad, some practices are better to follow than others. Here are a few helpful tips to maximize your banner ad’s potential!

Here’s what your banner ads could look like!


Create conversions with bright colors.

Like most sites, ESP has a blank white background, so choosing a colorful banner ad will help you stand out and get clicks.

Show your products in action.

Enhance your banner ad’s appearance with photos of people using your products. Also, make sure the image you choose is relevant to the message you’re trying to convey.

Flashy banners are more effective than static.

Consumers like flashy – it’s appealing to the eye, engages viewers and generates buzz.

Always include a call to action.

When crafting your call to action, ask yourself if it’s language your audience will respond to. In the B2B world, using a softer CTA like “learn more” or “call for a free demo” may be more enticing than an urgent message.

Contact your account executive to get started. In the meantime, visit to check out all the advertising options that will get you noticed!