Your Step-by-Step Guide to Search Engine Optimization


What is SEO?

Search Engine Optimization makes your products more visible in a search engine’s unpaid results. Applying SEO in ESP® allows your products to appear more frequently in ESP search results.

Why is it important?

ESP has 35,000 distributor licenses and generates 2.7 million+ searches each month, meaning there are a lot of prospects running searches in ESP daily. Adding optimization to listings gives your products a better chance at showing up in search results.

Optimizing Products – What does this mean?

Think about the words a distributor might use to find a product. SEO finds the words that best describe your products and places them in your product descriptions. When a search is run, your products show up more frequently to match the search criteria. 

The ASI® SEO service takes it one step further because we know what distributors are searching for and what kind of keywords match their criteria, allowing us to strategically place this copy in your descriptions. 

Do you need an SEO expert?


You might need help with auditing your product descriptions. The ASI SEO service will improve your visibility in search results because our experts know what words will optimize your products. Our experts will:

Review the content and structure of your product listings.

Provide advice for best practices.

Manage the content used and offer effective keywords.

How many products can you optimize?

SEO is a service that you can apply to multiple products or just one. If you see products are not performing as well as you want, SEO can give them a boost, helping them appear more frequently in search results.

Is SEO a long-term investment?

You don’t have to worry about changes unless there's an update to your product information. Keep in mind that SEO isn’t a one-time ad – it delivers results on a continuous basis.

SEO is a big game changer for many successful companies across all industries and markets, connecting relevant products to relevant searches. It’s effective and will ensure your products show up more frequently for distributors searching ESP.

Learn how you can get your products optimized.

Contact your account executive to get started.