ESP® is the #1 platform for sourcing promotional products. Distributors search ESP to find products, get inspired by what’s new, add to their presentations and more. While searching for products, distributors are also looking for fresh ideas to show their buyers. One strategy to aid in distributor searches and get you some serious product and brand exposure is Sponsored Content in ESP.
Now that you’re running Sponsored Content in ESP, the best way to stay relevant and get the most bang for your buck is to keep it fresh and current.
Content has a shelf life, and updating it is crucial to your success. We have several updating options that range from simply changing the product images to updating the entire content piece itself. Consider updating your content to stay relevant with seasonal changes or to promote the rollout of a new product line.
Consumers are always looking for new content, which is why this ad unit receives a 58.7% average click-thru rate!
If you have existing content marketing with ASI®, you can repurpose it for Sponsored Content in ESP. Simply work with your account executive to get started.
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