ESP Related Products

Relevant product ads delivered to highly engaged distributors.

What Is It?

This ad spot places products relevant to an ESP® search on the product detail page, engaging distributors further along in the buying cycle.

How Does It Look

How It Works

See How Does It Work
Step 1

Search results generate a product detail click.

Step 2

Product detail page serves Related Products.

Step 3

Related Products are shown in the right-hand column.

What Major Brands Use Similar Ad Units?



Etsy focuses on handmade and vintage crafts. They use search advertising called “You may also like” and “Explore related categories & searches.” After conducting a search for ceramic mugs, this is listed under the product detail information.



Amazon focuses on e-commerce, cloud computing, digital streaming and artificial intelligence. They use a sponsored ad spot right under the product description on the product detail pages, as well as a section called “Products related to this item.”



eBay facilitates consumer-to-consumer and business-to-consumer sales through its website. At the bottom of the product detail pages, eBay has a “People who viewed this item also viewed” ad option.

Why Is It Important to Your Strategy?

With multiple ways to increase visibility and showcase your brand for searching distributors, ESP Related Products is a great fit for your brand:

Reach distributors deeper in the buying process.

Highly relevant ad served above the fold.

The best user experience for distributors to consider and procure products.

Contact your account executive to get started.