This ad spot places products relevant to an ESP® search on the product detail page, engaging distributors further along in the buying cycle.
Search results generate a product detail click.
Product detail page serves Related Products.
Related Products are shown in the right-hand column.
Etsy focuses on handmade and vintage crafts. They use search advertising called “You may also like” and “Explore related categories & searches.” After conducting a search for ceramic mugs, this is listed under the product detail information.
Amazon focuses on e-commerce, cloud computing, digital streaming and artificial intelligence. They use a sponsored ad spot right under the product description on the product detail pages, as well as a section called “Products related to this item.”
eBay facilitates consumer-to-consumer and business-to-consumer sales through its website. At the bottom of the product detail pages, eBay has a “People who viewed this item also viewed” ad option.
With multiple ways to increase visibility and showcase your brand for searching distributors, ESP Related Products is a great fit for your brand:
Reach distributors deeper in the buying process.
Highly relevant ad served above the fold.
The best user experience for distributors to consider and procure products.