The Why
Why do I need a website?
A website is essential to building a strong brand and is one of the most powerful tools in your marketing kit. Websites influence 97% of clients’ purchasing decisions1 and establish you as a legitimate company with credibility and authority. A website presents your products and services to potential clients in a professional and organized way.
The What
What makes a good website?
- Simplicity - Be sure that your website is decluttered and the messaging is concise and clear.
- Hierarchy - Arrange your website so that frequently navigated topics are listed at the top.
- Navigability - Make it easy for clients to explore the site and find what they need.
- Consistency - Use cohesive messaging and colors to enhance your branding.
- Accessibility - Make your website easily viewable on all devices, including mobile, tablets and computers.
- Security - Get an SSL certificate to protect your site. A “Not Secure” symbol by your URL will turn visitors away.
