Focus on Your Current Customers 

The time it takes each deal to go from initial contact to final closing varies and depends on your pipeline, sales cycle, deal value, and other factors. If you want a better chance of hitting your sales targets, pay attention to the customers you already have – nurture them, make them feel valued. Upsells and cross sells across departments add up in B2B Sales.

Tips from Elay Cohen

Solve Problems—Avoid Pitching Products 

As a sales department with a deadline to meet, the temptation to continually pitch products to customers never fades. However, helpful, problem solving content and conversations will always improve the possibility for sales. Instead of often giving product pitches during emails and other communication media, engage prospects to try and solve their problems.

Tips from Elay Cohen