Read the Three 2s.

November 2019

Welcome to the November edition of the Three 2s newsletter.

We are coming up on a full year since our first issue of this newsletter and we would love to hear your feedback. If you could, please take a few minutes to complete this survey and let us know what you think about the Three 2's newsletter. Your responses and suggestions help us make changes and improvements to ensure you are getting the most from ASI resources and education.

Thank you!

  Sales Tips


Sell Solutions to Challenges

Mediocre sellers sell features, “My product has 10x more features than the competition at half the price.” Or, “I follow this 8 step process to evaluate your business processes. Step 1….”

Average sellers sell benefits, “Our 8 step process will uncover the levers that lead to great strides in operational efficiencies.” Or, “Our product will save you days of time sifting through piles of data.”

Rainmakers, the best of the best who have the most sales success, sell solutions to challenges, “From our conversations, I understand A, B, and C are going on in your organization and I think that if you can alleviate C that will lead to an immediate savings of more than $200,000 and more than $1.5 million in savings annually. It will also free up your staff to spend their time on more productive activities.”

What do you sell?

from: Erica Stritch of the RAIN Group

Shoot High 

It’s much more difficult to work your way up in an organization than it is to get referred down. When you start low it’s an uphill battle that is rarely won. When you start high however – at the C-suite – and get referred down, you’re more likely to find the right decision maker. And that person is more willing to take your call. After all, you’re being referred to them by the higher powers.

from: Erica Stritch of the RAIN Group

  Industry Articles to Read

How To Maximize Your Social Media Efforts

Read More

5 Ways to Gain Trust With Employees

Read More

  Videos to Check Out

Management Skills: How to Improve Employee Performance

by: Patrick Schwerdtfeger

Watch Now

How To Dominate 
Social Media In 2020 
4 Simple Steps 
(Content Strategy)

by: Roberto Blake

Watch Now

Have questions about your membership? Want marketing suggestions?

Email Caitlyn, your supplier specialist.

Or call her at (215) 953-3450.

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