We're so happy to have you. This page is designed to guide you through each of your first 3 months of membership. Come back at any time to make sure you're on track. We're honored to be your partner and look forward to seeing your business grow in the promotional products industry. Let's get started.
List your products in ESP with coded pricing – it's simple!
The most important thing to do is add your products to our sourcing platform, ESP®, so when distributors run searches in your product category, they can find your products. Distributors then add the products to presentations or just pitch them right to clients.
Want help uploading?
Send your information to our Date Updates team at email@example.com. The information we'll need includes:
Want to upload yourself?
It's easy. All you have to do is log in to the Dashboard (reference your welcome email from your supplier specialist for your custom link). If you need help, you can watch our quick miniseries on how to do it.
Update all contact information on your company page in ESP.
Distributors need to know how to get in touch with you, and they usually look at your website. Make it easy for them to sell your products by providing all your contact information.
Upload your logo into ESP.
Remember: Your logo should be eye catching and tied to your products or services. Need help? We've got your back. Reach out to your rep and ask how our in-house ad agency, ASI Creative Labs, can help you with logo creation.
Schedule email blasts included in your membership.
Your membership includes free email marketing, so it's time to schedule it. Reach out to your supplier specialist or account executive to get your email send on the calendar.
Need a website?
We know you're busy. You may not have time to put together a website, or you may want to switch up an existing one. Take a look at our available website options.
Enhance products in ESP.
Get familiar with Connect.
Connect™ is a fantastic tool you can use to explore distributors' credit scores and payment habits. This will help you make better decisions on who to do business with based on information from other suppliers who've had good experiences or gotten burned. You can also use Connect as a prospecting tool and find out which distributors have been searching for products like yours in ESP. Here are some ways to get started with Connect:
Confirm scheduled email blasts included in your membership.
Reach out to your supplier specialist or account executive to confirm when your emails are deploying.
Review the Media Kit.
There are lots of ways to stand out across ASI media and a variety of services ASI offers to suppliers. Review the Media Kit and discover which ad spots work best for your business, as well as services that can enhance your brand (like logo and website design).
Prep for ASI Shows.
ASI Show® trade shows occur three times a year – in Orlando, Fort Worth and Chicago – and exhibiting is an excellent way to showcase your products and make connections with distributors. Review the ASI Show website to start prepping for the next show.
Ensure email blasts and any other advertising in packages are scheduled.
Contact your supplier specialist to make sure your free advertising is scheduled and ready to launch.
Reach out to your account executive to review your marketing plan.
Your account executive can advise you on upcoming opportunities and review what you have scheduled.
Understand how to do semiannual reporting.
Semiannual reporting helps improve our Connect tool so that we have the most up-to-date info on the way distributors pay their bills.
If you have a new or unique product, one of the best ways to get distributors to learn about it or understand how it works is to get it directly into their hands. Sending a sample will allow the buyer to use the product to make a purchasing decision. Samples are important in the B2B market. The sample a buyer gets could make or break a deal.
Ensure you understand the full scope of your buyers’ branded merchandise needs. You may find that while they’ve been buying pens and mugs from you, they also require T-shirts, hoodies and more. If you can deliver competitive pricing and creative suggestions for product and branding options in these merchandise categories, you’ll be in a great position to earn their business.
The worst enemy of sales is lack of follow-up. If you say you’re going to get back to someone, do it. Be as specific as you can about timing. Don’t let client questions linger. If you don’t know something, be honest and go find the answer.
Always plan a daily schedule. If you go into a day without being organized, you won’t accomplish much at all. Figure out a set timeline and stick to it. If you have a sales call, be sure to get your presentation and samples in order the night before.
Keep your appeal fresh by using different photos of yourself in emails and by changing up your company's logo and taglines from time to time. When customers get something that's new, it makes them look closer.
Most social media platforms are encouraging and rewarding video posts, so it benefits companies to begin investing in the medium. With smartphones, it's very easy to create good videos, and you should produce videos that host “big personalities,” according to Victoria Fine of Slate.
Go to shows to learn about trends and get product ideas for clients. Indeed, it's wise to attend shows with the mindset that you're “shopping” for products for your best customers. The ideas you bring back can spark sales – and show clients that you're a true partner.
Demonstrating that you're an expert in the promotional products field gives you a distinct advantage. Fortunately, a blog is an excellent vehicle for establishing your expertise. HubSpot says some keys to a successful blog are: Writing content that answers the questions, issues and challenges of potential customers; publishing consistently; and including a call-to-action at the end of posts that urges visitors to download premium content.
Don't give up on prospects who initially say no or those who stop responding. Things are always changing, so you never know when a prospect's current supplier will stop meeting their needs. Don't be too pushy, but there's no harm in checking in with past prospects every now and then.
To repeat your success, you need to understand your sales funnel and have as many data points from your ICP in the CRM as possible. So, when you do your sales report and look at the bottom of the funnel, you can see what types of clients are moving down and add more of these leads to the top of the funnel!