Successful Promotions
promotional products • incentives • corporate gifts • meetings • events Volume 72 / March 2012
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 Cover Story

Promo Items Boost Business For Financial Advisors
Certified financial planner Jon L. Ten Haagen often speaks at seminars on financial planning. “I present on timely matters and give enough information that people realize they need more, so they come in for a consultation,” says Ten Haagen. These talks give Ten Haagen the opportunity to provide attendees with promotional giveaways, including a refrigerator magnet. 

Ten Haagen has a host of promotional refrigerator magnets. Designed to look like an old-fashioned phone, the magnets feature his firm’s contact information. He has been giving them out for years, and they continue to pay dividends.

“There are many times I will get a call from someone telling me they saw the magnet on someone’s refrigerator and asked the person about it,” says Ten Haagen, founder of Ten Haagen Financial Group.

Ten Haagen often gives two magnets to clients. “I ask them to put one on their refrigerator and give another to a relative or friend,” says Ten Haagen. “You never know where it will lead. I’ll get calls from friends and relatives who see them.”

Additionally, Ten Haagen gives out promotional pens and small flashlights that fit on keyrings, which feature his firm’s information. A boater, Ten Haagen supplies keyrings that float to other mariners at his yacht club. “Boaters are always losing their keys overboard,” he says with a laugh.

One of the ways Irwin Gross, a partner with Family Wealth Partners, achieves his thriving referral rate is through personalized service, which includes sending consolidated financial reports four times a year and customized birthday cards. Gross bolsters this outreach with promotional product initiatives that include giving clients laser-printed notepad holders, personalized pens and plaques.

Wealth manager Annette Bau builds relationships, in part, through sending personalized cards and food gifts, such as truffles on Valentine’s Day. She also hosts soirees for clients, including a salsa dancing event on Cinco de Mayo. Such events provide a great opportunity for memorable, promotional giveaways. “It’s important that you build a relationship,” says Bau.

Often, personal finance firms sponsor events, such as charity walks or community initiatives. Using imprinted items like T-shirts, caps and water bottles gets a firm’s name featured prominently and positively.


The Joe Show reveals some of the latest products and promotional ideas available in the market today. Click here to see a brand-new edition of The Joe Show.


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Pen Helps Fight Fraud
Until one nightmarish day in August 1996, Mari Frank, an attorney, never knew there was a Bank of New York in Delaware. It turns out there was a lot more she didn't know. "I got a call from the bank, and the woman on the phone told me I had an $11,000 bill," Frank says. "I thought she had the wrong number."

Frank was ready to hang up, but the bank representative persisted. She read off personal information like Frank's social security number, matching it to billing statements and a credit report. After a few agonizing minutes, Frank realized what had happened. "I was a victim when people didn't know what identity theft was," she says.

Stunned, Frank had to get some answers quickly. She spent almost an entire night calling credit reporting agencies, asking for original card applications and billing statements and trying to understand the full extent of the fraud. Eventually, Frank learned she was on the hook for $50,000 of debt. "It was pretty terrifying," she says.

Finding someone to help her through the ordeal proved even trickier than tracking down the actual fraud. Her local police department wouldn't help. Neither would the FBI or even the Secret Service, which has jurisdiction. But Frank didn't give up. "I had to become a private detective," she says. "It was so labor-intensive."

Finally, after finding a list of resources for identity theft victims online, Frank shifted her focus to Ventura, CA, where the crimes were committed. With the help of a sympathetic police officer there – who had been a victim of identity theft himself – Frank was remarkably able to find the person responsible for the fraud. The thief was a 36-year-old woman who worked in a legal office as a secretary. "She was passing out business cards and posing as me," Frank says.  

It wasn't long before Frank's story gained national attention. She appeared on programs like Dateline and 48 Hours, testified before Congress and even helped write identity theft statutes in California. Today, dedicating her time to help victims, she's considered one of the nation's foremost identity theft experts. "Everything happens for a reason," she says.

As part of her work, Frank has made a connection to the promotional products industry, serving as a spokesperson for uni-ball gel pens. Several uni-ball pens contain specially formulated ink that can't be washed from a check. "When they asked me to be an expert for them, I was honored to do that," Frank says. "I give these pens out when I go to speaking engagements and presentations."

To find out more about fraud-preventing pens and other great promotional products for the financial industry, contact your distributor partner.

 Product Spotlight

Build a Buzz for Your Biz!™
ALL-IN-ONE's brand new Buzz™ products feature Microfiber pad for cleaning screens of smartphones, laptops, iPhones + iPads! Our NEW USB BuzzDrive™ combines the Buzz cleaning pad with a versatile USB Flash Drive! Also available are the hot-selling BuzzWrite® Pen, and the BuzzBrush® with keyboard cleaning brush.

From ALL-IN-ONE® • asi/34256


Gift Cards
Want to reward employees? Looking to entice top-notch students for your college? Consider a full-color, prepaid gift card. From college recruiters to banks looking to reach more clients, gift cards are the perfect premiums to get the job done.

MAKE IT YOURS Personalized skin gift cards allow recipients to go online and create a one-of-a-kind cover for their cell phone, iPad or laptop. Recipients redeem their gift card by going online, where they are prompted to upload their photo or design and select their electronic device model. asi/42989   MONEY-MAKER Cash in on the easiest way to reward your employees. The Quantum Rewards Prepaid MasterCard is available in any denomination and can be used everywhere Debit MasterCard cards are accepted. asi/80142
FILL UP THE TANK Custom branded gas card is redeemable at most major gas stations. Perfect for trade shows, sales promotions, brand building and gift with purchase. asi/92429   SWIPE MY CARD This card has an encoded magnetic strip and variable number. It works with your credit card processing company for online transactions. asi/38047
HOLE IN ONE Callaway gift card is available in $50 and $100 denominations and can be redeemed on Callaway's respective website. asi/38120   STORE IT UP A stored-value gift card can be targeted to specific merchants and used for multiple purchases without having to refund any unspent value. Choose this card for monthly awards and spontaneous thank-you gifts. asi/94225
marketing calendar ••• June 2012

Professional Wellness Month
June is a time to improve one’s worth in the marketplace and to add value to the company and customers. Begin the month with training for all departments that come in contact with clients, developing employees who become valuable resources. Everyone should receive a logoed pen and padfolio. Use Twitter and Facebook to announce a client initiative and find areas where the company needs to improve its products and services. Toward the end of the month, put action items in motion and visit clients with a renewed commitment to go above and beyond what they expect. Don’t forget to bring promotional gifts as a thank you for their participation. Call your distributor for help in putting it all together.

Nature Photography Day
You don’t need to be a professional photographer to have fun today – a day that promotes the art and science of nature photography. Break up your sales meeting by giving everyone logoed digital cameras and sending them outside to take pictures. You’ll be amazed at how well that will recharge the creative juices. Finish the meeting with a photo contest and hand out prizes – logoed picture frames – to all the winners. And don’t forget to post them on your website and Facebook fan page. Your distributor partner can help with the details.

Take Your Dog To Work Day
Every dog has its day, and that just might be the day you bring old Rex to work. Across the country, today is a day to recognize man’s best friend and encourage people to adopt pets from animal shelters. A dog in the workplace can help create a relaxed environment. Promote the event via social media and provide products like imprinted water bowls, dog treats and apparel for all employees who join in. You can encourage your clients to visit with their pups as well. There is a treasure trove of imprintable pet products your distributor can source for you.

National Handshake Day
Perfect your handshake today – not too limp, not too hard – and put it into practice by visiting clients and making a pledge that your word and handshake are as good as a contract. You can even use hand-related logoed items to play off the theme; think hand sanitizer, manicure sets, gloves, etc. This simple promotion will get your sales force out into the field reconnecting with current, former and potential clients.

Monthly Contest

Solve This Dilemma
Every month, Successful Promotions launches a new contest where we ask you, our readers and Facebook fans, for your most creative ideas for solving businesses’ dilemmas. Each entry should be 50 words or less, and a promotional product must be part of the solution to the challenge. Send all entries to by the specified deadline in order to qualify for a free gift. Winners will be randomly selected from all entries.

Shore Thing. A vacation home rental agency in the Outer Banks of North Carolina is looking to refresh its guest gift bag. In the past it included a nonwoven polypropylene bag, silicon bracelet (those spotted on the beach wearing it were awarded $100), can cooler, flying disc and magnets. The objective is to include products that are not only useful while on vacation, but to keep the company top of mind for future rentals. Besides the bag, what new products can they include for this upcoming season? Send your best ideas to by April 15, 2012.

Shopping List

Promote your brand with a custom cell phone, iPod®, iPad® or laptop skin. Custom 4-color process skins are printed on a durable 3M® vinyl and precisely cut to fit the contours and buttons of the selected device(s). Made in the USA, production 5‐business days. CFS Promotions for Now! asi/42989


Is your company using QR codes? We will give you access to your own FREE QR code dashboard where you can create, manage, edit and view analytics of your QR campaigns. SCAN the code above to see how! asi/57851

Just for Women Promos highlights PL-52. A four piece mini bottle set in an acetate display box. Over 150 polish shades to choose from. Cap color may be substituted. Imprint area on bottle ¾" W x ¾" H. asi/49640 * PPAI 319488 *SAGE 68050.


BREAKING NEWS! IDPaspinline is offering amazing deals on our custom lanyards line. Free UPS ground shipping, free setup and next column pricing on our hottest sellers. Don't miss out, offer expires April 30th. asi/62088

IDPaspinline wants you to feel free, so for every 100 lip balms, silicone bands, and patches you buy you get free product included with your order. This big deal ends April 30th, so move fast. asi/62088


Magnetic Write-On/Wipe-Off Memo Board with Coupon/Note Clip. Perfect for keeping a grocery list and coupons all together and organized, while keeping your message front and center. Includes wet erase pen and clip, shipped bulk. Made in the USA and always in stock! Never a Set Up Charge! asi/68507 The Magnet Group

Are you tired of juggling your plate and drink between two hands? Then you need the DRINK & PLATE! The DRINK & PLATE allows you to hold a drink and a plate in the same hand. Customize yours today with your school, team, church, or business logo! asi/76770


Hot USB Flash Drive with Cool Factor
Ultra-thin credit card-style USB flash drive easily fits in a wallet, providing full-color branding message that user will keep. Suitable for digital brochure, medical record, student packet, or financial document.asi/62222

SWIH: Personal water bottle holder: This eco-friendly and versatile water bottle holder is an excellent incentive gift. It is affordable, durable and can be customized with a logo or marketing message. Order a free sample today! asi/84381

Successful Promotions® is a trademark of the Advertising Specialty Institute. Copyright 2012, ASI. All Rights Reserved.
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