Health-Oriented Promo Products Drive Interest in Hospitals
As competition ticks up in the health-care market, hospitals and health organizations are seeking ways to differentiate themselves, with health-oriented promotional products playing a key role. Last year, the industry spent over $335 million on advertising across print, TV, radio and outdoor per the Nielsen Company.

According to Dan Weinbach, president of health-care marketing consultancy The Weinbach Group, many hospitals are following the trajectory of the pharmaceutical industry as they ramp up their direct-to-patient marketing efforts.

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Medical Product Company Puts the Pieces Together
On any given day, decision-makers at assisted-living facilities are handling a huge number of tasks, responding to emergencies and rarely enjoying downtime, so catching their attention can be difficult. That was the challenge that medical-supply company 360USA, a division of Safeway Lifts, had to overcome in order to get the word out about its offerings.

Health Care
Products that keep germs at bay and promote good health are always big winners for any ad campaign or promotional event.

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