Inside Scoop brings you product offerings from the most forward thinking suppliers in the industry. Don't miss their latest items being brought to you right here, right now.

How will you be promoting this holiday season?

Spark holiday shopping on your LogoMall site with email marketing. It's a highly effective way to communicate your creative gift ideas, recognition and award programs. Email is a cost effective vehicle for reaching the right customer, at the right time, with the right product or special offer. Not only is it affordable, but email marketing delivers immediate results.

ASI's newest affiliate, RatePoint, makes it easy for you to create and send your own email marketing campaigns. They offer over 100 ready-to-go designs to create professional email marketing campaigns on your own without a designer. You simply add in your own copy, company logo and sharp product images that you can pull directly from LogoMall. Or, your designer can create an html email and upload it.

RatePoint helps you to build and manage your email contact lists including requests to unsubscribe which is a mandatory process to abide by Can Spam. Once your email campaign is sent you can monitor the activity using their at-a-glance report. You'll know how many prospects opened your email and exactly who clicked links to your web site.

In addition to an easy to use email marketing tool, RatePoint also helps you to build your online business credibility by collecting and publishing feedback from your customers. You can easily post this valuable content on your LogoMall site to help turn prospects into customers. Powerful customer testimonials establish your online business reputation and build confidence in your online visitors.

RatePoint is offering a 30 day FREE trial. Try it out for yourself at www.asicentral.com/ratepoint. You don't even need a credit card number for the trial period. As an ASI member, you get great pricing on their subscription service. It's less the $10 a month, to send unlimited email marketing campaigns to a list size of 500 or less.

Cheers,

Karyn Coates
Executive Director of Customer E-Media

Karyn Coates is the executive director customer e-media and has been with the LogoMall team since it was started in 1995. Feedback about the LogoMall program can be sent to kcoates@asicentral.com. Read past articles on the LogoMall blog.

The material in this document is proprietary and copyrighted information of the Advertising Specialty Institute (ASI), and it is for use of ASI member distributors in conducting their business as a promotional products distributor. Any other use is prohibited. The material may not be incorporated into an electronic database or other type of storage system. The information contained in the report may not be provided to any other person or entity. The information in this report may not be used to compete with ASI or any of its affiliates.