ASI EDUCATION UPDATE

ASI Education offers you lots of business-building resources. In this video, Nicole Rollender, director of ASI Education, and Dana Reaume, manager of professional development, show you just some of the ways you can keep on top of the latest strategies, tools and technology to grow your businesses. Click here to watch the video.

SALES

Formulas to Find Your Perfect Client
Prospecting for new clients is a lot like dating – you’re getting to know a stranger, tip-toeing around serious questions and most importantly, figuring out if you’re compatible. The goal of prospecting is to establish a relationship so that you’re considered for that first project. While working with existing clients is great, there’s a real formula to figuring out which prospects you’ll work with best. When it comes to identifying the perfect client, there are some red flags and clear signs to help you find the perfect match. And don’t forget, just like dating, first impressions will dictate whether you’ll have a long-lasting and fruitful future together.
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Join ASI Education Online 
It’s official: ASI Education has a Facebook fan page. When you become a member, you’ll connect with us and lots of other distributors, suppliers and decorators who are developing innovative approaches to sales and marketing. You’ll get the latest ASI Education news, view our latest webinars and educational videos, read case studies and pick other fans’ brains for their most effective strategies to increase your sales – and your bottom lines. Click here to join us now.

We’re Tweeting
ASI Education has entered the “Twitter-verse”! Follow our “Tweets” at www.twitter.com/asi_education to be one of the first to learn about ASI Education news, such as ASI Show Keynote presenters, special show events and courses, new webinars and online courses, and more!

MARKETING

Simple Marketing Tools to Plump Your Profits
One of the most important ways to increase revenues immediately is to first fine-tune and increase your marketing efforts. After all, new business and new channels of revenue are the result of marketing campaigns that reveal new leads to call on. Whether it’s a new referral program a new online social network campaign or a new targeted print advertisement, distributors have to ramp up their marketing now to take advantage of an expanding market and new opportunities.

Here are five ways that you can expand your marketing efforts right now.
1. Get organized. To effectively market to targeted audiences, distributors first need to get their lists and systems in good shape.

“Coordinate, consolidate and clarify your many lists,” says Marsha Londe, owner of Tango Partners. “Identify your groups by business, title, or information that allows you to sort and target your audience. Once you’re organized, continually update. Then, you don’t have to go through this process again.
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ADVANCED SALES STRATEGIES

Simple Marketing Tools to Plump Your Profits
Cracking the Code to C-Level Selling
You might not be the largest firm out there, but that’s no barrier to catching big fish. Small- to mid-size businesses can indeed attract interest from large companies – and even get in with their C-level executives – to secure an anchor account.

Kimberly Rodgers, president of Jungle Promotions (asi/237854), wondered how he would react. Would the interested prospect from a multinational firm still want to use her services once he learned that her company had just 10 employees?
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ASI SHOW NEWS

Attend the Exhibitor Presents: Find Out What's Hot for the Holiday Season at the ASI Holiday Preview Show in Las Vegas. For info, click here. Three 2011 Stitches Roadshow locations announced, with a brand-new education program. For info, click here. Plan to attend at least one Advantages Roadshow this year. For info, click here.

ASI SHOW EDUCATION

For a schedule of ASI Show education, click here.

WEBINARS

Did you know that ASI Education has more than 50 archived webinars that you can access 24/7? Click here to view our complete selection. Here’s just one of our on-demand selections: Everything You Need to Know About the #1 Selling Wearable: T-shirts continue to dominate the wearables marketplace. But do you make the most of your sales in this lucrative category? Click here to learn the crucial tools and hottest trends of selling this important wearable.