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Tim Andrews’ Goals for ASI’s New Uniforms
Tim Andrews, ASI’s president & CEO, believes the company’s new uniforms should be able to stand out, whether employees are in the ASI booth or walking the trade show floor. Other parameters for the new uniforms include:

• Fabrics need to be easy care and not fade.
• Apparel needs to be appropriate for varying climates.
• There might be a variation on the uniform (such as a nice dress shirt) that ASI executives who typically don’t wear the uniform might wear with a suit.
• Perhaps coordinate uniforms with ASI Show uniforms for a unified look.

Matthew Cohn’s Goals for ASI Show’s New Uniforms
Matthew Cohn, president of the ASI Show, would like to maintain the red color of the ASI Show uniforms but wants the new ones to be more professional looking. In addition, the winning look should:

• Be something that’s easily spotted from across the show floor so that show personnel can be quickly identified.
• Keep hats (or suggest something else that is very visible) but make them more comfortable.
• Maintain the red ASI Show color, but could incorporate other colors such as black or white as secondary colors.
• Perhaps coordinate uniforms with ASI uniforms for a unified look.