Read the Three 2s.

June 2020

Welcome to the June edition of the Three 2s newsletter.


States and cities are starting to re-open and businesses are getting back to normal soon. We understand this process is a journey and will take time for suppliers like you. ASI continues to provide support for our members through every stage of this pandemic. In this issue, we have tips and articles on how to adjust your business techniques to accommodate some of the changes that have inevitably happened within the industry and we highlight two new product markets to focus on.  

Also, as part of our Membership 101 series, Caitlyn, Lynde and Amanda are creating a pre-recorded webinar discussing the COVID19 resources available to suppliers as well as trends that are emerging from the changes.

If you have any questions regarding these topics, please let us know here and we will do our best to incorporate them into this session. Then, look out for announcements when the session is available to watch.  


Throughout all of this, remember that ASI is here to help and support you. If you need anything at all, please do not hesitate to contact your Account Executive or Caitlyn, Supplier Specialist at caitlynm@asicentral.com or 215-953-3450.
 

  Sales Tips


 

Generate more leads by keeping track of less-obvious trigger events: Major shifts in hiring, an executive leader change, new industry legislation, etc.

Tips from: Aja Frost

Swap out the word "but" for "and" to sound like you’re agreeing with your prospect and take them off the defensive when you’re actually offering a counter idea.

Tips from: Aja Frost

  Industry Articles to Read


Score Big Promo Orders In the Outdoors Market

Read More

Signage Poses Ongoing Sales Opportunity

Read More

  Videos to Check Out


Have questions about your membership? Want marketing suggestions?

Email Caitlyn, your supplier specialist.

Or call her at (215) 953-3450.

ASI asi/33020
©2020, Advertising Specialty Institute®. All Rights Reserved.
Advertising Specialty Institute, Inc., 4800 Street Road, Trevose, PA 19053
Opt out of this email list or Manage your preferences
Sent to: %%email%% asi/%%ASI_Number%%
302-7765 0620