Focus on Branding over Sales

The reason why 15-year-olds love brands like Tommy Hilfiger or Fila today is because they built on brand. Not because they had a sales funnel. It’s the same reason why Spiderman, Aquaman, and Wonder Woman do so well at the Box Office.

The only caveat here is that you need enough sales to not go out of business. But build as much brand as you can.

from: Gary Vaynerchuk, Author, https://www.garyvaynerchuk.com/blog/

Use Content Creation as Your Leverage 

If you’re in B2B, you can host a niche podcast and email people that you normally would pitch. But instead of sending them a sales email, send them an email inviting them to be on your show. A lot of upper-level executives have tremendous insight and knowledge on their industry, but don’t have the name recognition — so they’re not frequently asked to be on podcasts. And once you build that relationship, you’ll be stunned at how much easier it gets to get their business.

from: Gary Vaynerchuk, Author, https://www.garyvaynerchuk.com/blog/